Freelance Web Designer Singapore Understanding the basics of color and the influence it has on people is important for any freelance web designer Singapore or logo designer in Singapore . Brands built over understanding colors wins, colors may help to boost your brand or it can also cause a negative impact on your brand. Colors do not have a consistent reaction on every person, a color which creates an impact on a certain set of people may not cause any reaction in another group of people. Color science is subjective in general.